The actual story is quite interesting. I'm hoping the film itself focuses more on the story than the scares.
It's also interesting to note that the trailer fonts are similar to the Jigsaw trailer (which is from the same directors).
Trailer: Winchester: The House That Ghosts Built
Moderators: Buscemi, BarcaRulz, Geezer, W
Trailer: Winchester: The House That Ghosts Built
It's like what Lenin said...I am the walrus.