Screening The Releases - September 9th
Posted: September 8th, 2022, 5:09 pm
I apologize for getting this up so late. Considering the choices this weekend, though, it's not likely anyone wants anything but Barbarian and maybe Brahmastara anyways
Last Weekend
The National Cinema Day promotion helped a little bit, but not much as the summer (as usual) came to a quiet close on Labor Day weekend. Top Gun: Maverick led again after a nearly three-month gap, crossing 700 m with 6 m over the 3-day, and about 8 m over the 4-day. In second over the 4-day was Bullet Train, with 5 m over the 3-day and 7 m over the 4-day. In third place over the 4-day, DC League Of Super Pets added 5 m over the 3-day, and about 7 m over the 4-day - these numbers give both Super Pets and especially Bullet Train a good chance of reaching 100 m in total. In fourth over the 4-day was another movie that has been in theaters for a long time, this time with added footage - Spider-Man: No Way Home with 5 m over the 3-day and 6 m over the 4-day. In fifth was last weekend's leader The Invitation with about 5 m over the 3-day, and 6 m over the 4-day.
This Weekend
Barbarian
Buzz for this in horror circles is quite high right now, but I'm not sure the marketing campaign has done much to reach other audiences. The trailer is very well-done, and having Bill Skarsgard in another creepy role after the It films is a plus for its chances. However, I almost think that the marketing being so cryptic may be hindering it's potential, something I believe could be overtaken if it had a larger campaign (it seems like, despite coming from a major studio, that it is being marketed like an A24 film, with a mostly online, WOM-driven campaign). It should do a bit better than the horror bombs of last fall, possibly reaching 10 m.
I see it grossing 10 m on OW and 30 m in total.
It probably gets a 7 on IMDb, 8-10 Top 5 points (it will probably be able to hang on in the Top 5 until the 30th), and 3-4 PTA points.
I wouldn't take it in either Box Office or Ultimate, but it is a better choice in hindsight than most of the August releases. It could be an okay slate filler, but I would go with The Woman King or Moonage Daydream (and if you don't mind having movies that will only gross one day on the slate calendar, Bros and especially Smile) are better options, IMO.
As for the rest of the releases, I do not believe that most of them are on the slate calendar, but any of them except Brahmastara: Part One will likely gross under 5 m in total, and are not worth taking on any slate no matter what.
PTA
Brahmastara: Part One
Barbarian
Top Gun: Maverick
Bullet Train
DC League Of Super Pets
Top 5
Barbarian - 10 m
Brahmastara: Part One - 5 m
Top Gun: Maverick - 4 m
Bullet Train - 3 m
DC League Of Super Pets - 3 m
Join me once again next week for a slighty more promising slate of releases including The Woman King, Pearl, See How They Run, Moonage Daydream, and The Silent Twins.
Last Weekend
The National Cinema Day promotion helped a little bit, but not much as the summer (as usual) came to a quiet close on Labor Day weekend. Top Gun: Maverick led again after a nearly three-month gap, crossing 700 m with 6 m over the 3-day, and about 8 m over the 4-day. In second over the 4-day was Bullet Train, with 5 m over the 3-day and 7 m over the 4-day. In third place over the 4-day, DC League Of Super Pets added 5 m over the 3-day, and about 7 m over the 4-day - these numbers give both Super Pets and especially Bullet Train a good chance of reaching 100 m in total. In fourth over the 4-day was another movie that has been in theaters for a long time, this time with added footage - Spider-Man: No Way Home with 5 m over the 3-day and 6 m over the 4-day. In fifth was last weekend's leader The Invitation with about 5 m over the 3-day, and 6 m over the 4-day.
This Weekend
Barbarian
Buzz for this in horror circles is quite high right now, but I'm not sure the marketing campaign has done much to reach other audiences. The trailer is very well-done, and having Bill Skarsgard in another creepy role after the It films is a plus for its chances. However, I almost think that the marketing being so cryptic may be hindering it's potential, something I believe could be overtaken if it had a larger campaign (it seems like, despite coming from a major studio, that it is being marketed like an A24 film, with a mostly online, WOM-driven campaign). It should do a bit better than the horror bombs of last fall, possibly reaching 10 m.
I see it grossing 10 m on OW and 30 m in total.
It probably gets a 7 on IMDb, 8-10 Top 5 points (it will probably be able to hang on in the Top 5 until the 30th), and 3-4 PTA points.
I wouldn't take it in either Box Office or Ultimate, but it is a better choice in hindsight than most of the August releases. It could be an okay slate filler, but I would go with The Woman King or Moonage Daydream (and if you don't mind having movies that will only gross one day on the slate calendar, Bros and especially Smile) are better options, IMO.
As for the rest of the releases, I do not believe that most of them are on the slate calendar, but any of them except Brahmastara: Part One will likely gross under 5 m in total, and are not worth taking on any slate no matter what.
PTA
Brahmastara: Part One
Barbarian
Top Gun: Maverick
Bullet Train
DC League Of Super Pets
Top 5
Barbarian - 10 m
Brahmastara: Part One - 5 m
Top Gun: Maverick - 4 m
Bullet Train - 3 m
DC League Of Super Pets - 3 m
Join me once again next week for a slighty more promising slate of releases including The Woman King, Pearl, See How They Run, Moonage Daydream, and The Silent Twins.