Down the Rabbit Hole with Buscemi: June 7th-9th

[Screen203]

People with super powers would be scary as shit.

Not if the film is as well-made as Brightburn...

[Buscemi2]

Cinemascores:

The Secret Life of Pets 2: A- (same as the first)
Dark Phoenix: B- (lowest for the X-Men franchise)

[Shrykespeare]

Friday Estimates

Secret Life of Pets 2, $16.5M
Dark Phoenix, $14M
Aladdin, $7M
Godzilla, $4.2M
Rocketman, $3.8M
Ma, $2.3M
John Wick 3, $1.9M
Avengers: Endgame, $1.2M




Weekend Projections

Secret Life of Pets 2, $45M
Dark Phoenix, $31.8M
Aladdin, $23.9M
Godzilla, $14.7M
Rocketman, $14M
Ma, $7.2M
John Wick 3, $6.6M
Avengers: Endgame, $4.8M
Detective Pikachu, $3.2M
Booksmart, $1.6M



Gotta say, that's a pretty awful start for Pets, and a considerably higher OW for Dark Phoenix than I thought.

Godzilla's huge drop means it will be hard-pressed to reach $100M. Not entirely unexpected. Rocketman will also likely top out at $80M, which is a bit of a shocker.

Aladdin is holding well. It'll hit $250M next week and has an outside shot at $300M.

[Shrykespeare]

Weekend Estimates

Top 10
5 points - The Secret Life of Pets 2, $47.1M
4 points - Dark Phoenix, $33.0M
3 points - Aladdin, $24.5M
2 points - Godzilla: King of the Monsters, $15.5M
1 point - Rocketman, $14.0M
Ma, $7.8M
John Wick: Chapter 3 - Parabellum, $7.4M
Avengers: Endgame, $4.8M
Detective Pikachu, $3.0M
Booksmart, $1.6M



PTA:
5 points - Late Night, $62K
4 points - The Last Black Man in San Francisco, $33K
3 points - This One's For the Ladies, $16K
2 points - The Secret Life of Pets 2, $10.3K
1 point - Dark Phoenix, $8.9K

Wow. Let's hear it for this week's indie releases!

[Screen203]

Despite the opening, I would be surprised if Pets 2 doesn't have good legs. The audience I saw the film seemed to love it (applause at the end, which Endgame didn't have here).

[undeadmonkey]

hopefully this means Late Night wont completely flop

[Buscemi2]

It's several thousand below The Big Sick's opening ($84,000+ PTA) and initial wide tracking was weak. I'm also not sure if the previews a week and a half ago increased awareness (they didn't help The Secret Life of Pets 2, which made under a million in its sneaks).

[Walleye413]

I'm thoroughly confused on SLOP2. The first one was a massive hit, there's not over-saturation, no tv show that weakened the pull. Previews were funny, word of mouth is strong. And over a 50% drop? American audiences never cease to amaze me.

[Screen203]

I'm thoroughly confused on SLOP2. The first one was a massive hit, there's not over-saturation, no tv show that weakened the pull. Previews were funny, word of mouth is strong. And over a 50% drop? American audiences never cease to amaze me.

I'm not sure if the first one is really that well liked and/or well remembered.

Also, Universal didn't make the marketing as ubiquitous as other Illumination/DreamWorks Animation film (and there was nothing that stood out in the marketing campaign- I wouldn't be suprised if not having a gag as memorable as the head-banging poodle from the original didn't make up the difference).

[Shrykespeare]

Weekend Actuals

Top 10
5 points - The Secret Life of Pets 2, $46.7M (5)
4 points - Dark Phoenix, $32.8M (4)
3 points - Aladdin, $24.7M (12)
2 points - Godzilla: King of the Monsters, $15.5M (7)
1 point - Rocketman, $13.8M (4)
Ma, $7.8M
John Wick: Chapter 3 - Parabellum, $7.4M
Avengers: Endgame, $4.9M
Detective Pikachu, $3.2M
Booksmart, $1.6M



PTA:
5 points - Late Night, $62,414 (5)
4 points - The Last Black Man in San Francisco, $33,610 (4)
3 points - This One's For the Ladies, $13,688 (3)
2 points - The Secret Life of Pets 2, $10,229 (2)
1 point - Dark Phoenix, $8,822 (1)