SPEARE'S TIPS - The Films of 2/18/11

[numbersix]

The lesson to be learned: never bet against the only kids movie of the month

[silversurfer19]

I know, I had a really busy week that weekend and missed the chance to put both it and JGWI on a few of my slates. I really was intending to put Gnomeo and Juliet on as many slates as possible as it received a huge bump in attention during the week prior to its release but missed out. Anyone who picked it up will be laughing.

[Buscemi]

I put Justin Bieber on my lineups instead (luckily in Box Office only, I knew the rating would be bad). I was still convinced the mid single digits projections on Gnomeo would be correct.

[Buscemi]

Interesting note: Paramount is adding footage to the Justin Bieber movie to bump up the gross and will be releasing this version on Friday.

[Shrykespeare]

Sunday Actuals

Top 5:
5 points - Unknown, $21.9M
4 points - I Am Number Four, $19.4M
3 points - Gnomeo and Juliet, $19.2M
2 points - Just Go With It, $18.5M
1 point - Big Mommas, $16.3M

PTA
5 points - The Last Lions, $13,336
4 points - Cedar Rapids, $8,926
3 points - Unknown, $7,183
2 points - Gnomeo and Juliet, $6,355
1 point - I Am Number Four, $6,167

Vanishing on 7th Street made $2,898 in its only location. Ouch.