ReelSociety Forums


Your home for all Reel and Real discussions.

Movie Ads on TV

Discuss weekly box office numbers, PTA numbers, and date changes.

Moderators: Buscemi, BarcaRulz, Geezer, W

Movie Ads on TV

Postby Ron Burgundy » September 19th, 2014, 2:08 am

Hi,

Dont know why i didnt think of this before, but i thought i would share with you what movies get advertising here in Australia. A lot of the time the ads are shown 2-4 weeks ahead of the release and probably 75% of the time they turn out to be hits. The only thing is half of the films come out a bit later, however we do get a handful of films a week or two earlier than the US on occasion. Heres what we've had lately:

August
Guardians of the Galaxy (hit)
If I Stay (hit)
Lucy (hit)
Into the Storm (near miss)
The Expendables 3 (flop)

September
TMNT (hit)
The Giver (near miss)
Sin City (flop)
The Equalizer
The Maze Runner
Dracula Untold
“One time I wrestled a giraffe to the ground with my bare hands.” — Dale
User avatar
Ron Burgundy
John Blutarski
 
Posts: 2130
Joined: November 23rd, 2009, 7:27 am
Location: Perth, Western Australia

Advertisement

 

Re: Movie Ads on TV

Postby Chienfantome » September 19th, 2014, 3:48 am

We don't get movie ads on TV here in France. It's forbidden by the law.
Fluctuat nec mergitur
User avatar
Chienfantome
The Terminator
 
Posts: 8775
Joined: May 29th, 2010, 4:22 am
Location: Paris, France

Re: Movie Ads on TV

Postby JohnErle » September 19th, 2014, 4:07 am

Really? Is that to protect the French film & TV industry from being overwhelmed by the marketing powers of Hollywood? Do local productions get to advertise on TV?
User avatar
JohnErle
Buzz Lightyear
 
Posts: 2342
Joined: October 22nd, 2009, 4:01 am

Re: Movie Ads on TV

Postby Chienfantome » September 19th, 2014, 4:12 am

It is precisely to preserve cinematographic diversity, and protect small productions who don't have the tools to compete with blockbusters in terms of advertising, yes.
So to prevent French screens to be invaded solely by Hollywood ads, movie ads are not allowed on TV, for anyone.
Fluctuat nec mergitur
User avatar
Chienfantome
The Terminator
 
Posts: 8775
Joined: May 29th, 2010, 4:22 am
Location: Paris, France

Re: Movie Ads on TV

Postby JohnErle » September 19th, 2014, 4:35 am

We have Canadian Content laws that say a certain percentage of TV shows or songs on the radio need to be Canadian, but there's very little protectionism with the film industry, which is partly why we barely have a film industry while the TV and music industry are much stronger. Quebec's a different story, and there may be more protectionism there, in addition to the draconian language laws they have.

I don't think a law like they have in France would ever fly here, but I could see something that says for every three American movie ads you broadcast you have to show one Canadian movie ad.
User avatar
JohnErle
Buzz Lightyear
 
Posts: 2342
Joined: October 22nd, 2009, 4:01 am

Re: Movie Ads on TV

Postby numbersix » September 19th, 2014, 5:06 am

That's crazy, Chien, and perhaps explains why France has such a strong, insular film industry. If that were to happen in Ireland I think there's be even more disdain for Irish film because more people would see such disappointing films.
User avatar
numbersix
The Dude
 
Posts: 9713
Joined: October 21st, 2009, 2:34 pm

Re: Movie Ads on TV

Postby Buscemi » September 19th, 2014, 8:45 am

It's somewhat given in the States that a movie gets marketing on TV or the Internet. Unless it's from A24. With them, you're lucky to get a trailer.
Everything on this post is strictly the opinion and only the opinion of Buscemi.

Spotify: http://open.spotify.com/user/1244530511/playlist/6exMMnE4Kpu99GBj16VEmr
User avatar
Buscemi
CONGRATS! You may now chose your own rank!
 
Posts: 16164
Joined: October 21st, 2009, 11:14 am
Location: Baltimore State Hospital for the Criminally Insane

Re: Movie Ads on TV

Postby Chienfantome » September 19th, 2014, 8:46 am

We have quotas for music on radio too John, yeah.

Concerning the movies, it's what is called here "l'exception culturelle", the cultural exception.Institutions have always tried their best to protect the national production. That is why there are quotas of screens allowed for each film in multiplexes (a film cannot be shown on more than 3 screens in the same multiplex), that's why there are no movie ads on TV, and that's why each film released in theater finances the local production. There is a sort of small tax on each ticket sold that is injected in the local industry to help finance french films.
That's how French cinema has managed to offer a strong diversity over the years, and keep a high market share locally compared to many european countries where local productions are so low.
Fluctuat nec mergitur
User avatar
Chienfantome
The Terminator
 
Posts: 8775
Joined: May 29th, 2010, 4:22 am
Location: Paris, France


Return to Tracking, Estimates, and Date Changes

Who is online

Users browsing this forum: No registered users and 1 guest