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Future Tracking From Exhibitors

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Re: Future Tracking From Exhibitors

Postby Shrykespeare » May 26th, 2018, 11:20 pm

Latest Predictions from BoxOffice.com:


6/1 Action Point 6/15
6/1 Adrift 11/37.5
6/1 Upgrade 2.5/5.5

6/8 Ocean's 8 45/155
6/8 Hereditary n/a
6/8 Hotel Artemis n/a

6/15 The Incredibles 2 125/425
6/15 Tag 13/43
6/15 Superfly 8/20

6/22 Jurassic World: Fallen Kingdom 130/327.5

6/29 Uncle Drew 16.5/45
6/29 Sicario: Day of the Soldado 15/39
6/29 The Hustle n/a
6/29 Sanju n/a

7/4 The First Purge 20/55
7/6 Ant-Man and the Wasp 84/225

7/13 Hotel Transylvania 3: Summer Vacation 45/155
7/13 Skyscraper 44/128

7/20 Mamma Mia: Here We Go Again! 33/105
7/20 The Equalizer 2 20/58
7/20 Unfriended: Dark Web n/a




The Incredibles 2

Opening Weekend Range: $125 – 145 million

Pixar’s long-awaited sequel continues to build major momentum ahead of its release on Father’s Day weekend three weeks from now. Presales and traditional tracking show the film making gains on the pace of Finding Dory‘s metrics two summers ago, which opened to $135.1 million — the standing record for an animated movie. Social media buzz for Incredibles 2 is very healthy at this stage, although its Twitter footprint is well behind Dory while between that of Inside Out and Minions at comparable points.

At this stage, cracking Dory‘s animated record is certainly on the table, although we’ll have a stronger idea on the likelihood of that in the coming weeks once the crowded Memorial Day market settles. Animated films — even sequels — tend to be more about long-term playability than massive debuts, but anything is possible for this one given its pent-up demand and the landscape devoid of major animated titles in recent months.


The Equalizer 2

Opening Weekend Range: $15 – 25 million

Denzel Washington will drive the majority of interest in this sequel to his 2014 hit adaptation, although the move from fall to a summer release positions it directly against fellow star-driven action films Skyscraper and Mission: Impossible – Fallout. Some diminished returns compared to the predecessor’s $34.1 million debut should be expected as a result of its current positioning and interest levels.


Mamma Mia: Here We Go Again!

Opening Weekend Range: $25 – 35 million

Ten years after the smashing success of the original musical’s $27.8 million bow and $144.1 million domestic run, the entire cast (plus new some new faces) return in this sequel that has had fans buzzing across social media for months. As the only wide release in July aimed predominantly at women, this opens with minimal direct competition, significant goodwill from the first film’s multi-generational fan base, and in a time where musicals have been hot at the box office lately. It wouldn’t be shocking if this film continues tracking upward as we approach mid-July.


Action Point

Opening Weekend Range: $5 – 12 million

Unfortunately, social media buzz for the comedy isn’t sparking as release approaches, coming in similar to the trends posted by Popstar when it opened in early June two years ago. Paramount announced the film will open in fewer theaters than we previously expected (the last three Jackass films opened in 3,000 locations), further trimming Boxoffice’s current tracking for next weekend.
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Re: Future Tracking From Exhibitors

Postby Buscemi2 » May 27th, 2018, 7:39 am

I'm not sure why they're so high on Adrift. I've seen almost nothing for this. Also, Shailene Woodley's career peaked before the second Divergent movie opened.
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » June 2nd, 2018, 10:28 pm

Latest Predictions from BoxOffice.com:


6/8 Ocean's 8 45/155
6/8 Hereditary n/a
6/8 Hotel Artemis n/a

6/15 The Incredibles 2 125/425
6/15 Tag 13/43
6/15 Superfly 8/20

6/22 Jurassic World: Fallen Kingdom 130/327.5

6/29 Uncle Drew 16.5/45
6/29 Sicario: Day of the Soldado 15/39
6/29 The Hustle n/a
6/29 Sanju n/a

7/4 The First Purge 20/55
7/6 Ant-Man and the Wasp 84/225

7/13 Hotel Transylvania 3: Summer Vacation 45/155
7/13 Skyscraper 44/128

7/20 Mamma Mia: Here We Go Again! 33/105
7/20 The Equalizer 2 20/58
7/20 Unfriended: Dark Web n/a

7/27 Mission: Impossible - Fallout 65/200
7/27 Teen Titans Go! To the Movies 16/50





Mission: Impossible – Fallout

Opening Weekend Tracking: $60 – 75 million (Domestic)

Current models for Tom Cruise’s return as Ethan Hunt suggest his sixth Mission could be the biggest yet, aiming to open above the $57.9 million three-day weekend start by Mission: Impossible II eighteen years ago.

Early prospects for Fallout are very encouraging thanks to a strong trailer campaign and the goodwill of 2015’s Rogue Nation — which bowed to $55.5 million before displaying impressive staying power to the tune of $195 million domestically (and $683 million overall worldwide).

The franchise has continued to reinvent itself in resounding fashion over the past 22 years, building into an ensemble-driven series (like its television originator), and embracing its own character-driven continuity — not unlike the recent James Bond and Fast & Furious films.

In a dose of free early promotion, Cruise’s headline-making incident during filming last summer began to raise awareness for the anticipated sequel earlier than expected. Fallout‘s first two trailers have intensified enthusiasm as the film’s Twitter footprint significantly outpaced that of Rogue Nation when its second trailer debuted.

Once again opening in late July, this is expected to fall in line with Rogue and the recent trends by films like Dunkirk, Star Trek Beyond, Jason Bourne, and the Planet of the Apes trilogy as leggy, adult-driven blockbusters designed to open well and continue playing through August if reviews and word of mouth live up to the franchise’s recent standards.

Should marketing continue to fire on all cylinders, we aren’t ruling out a domestic opening above Spectre‘s $70 million given how strong early tracking metrics are.

Globally, Fallout could easily become the franchise’s first entry to exceed a $700+ million box office run — thanks in part to being the first in the series employing the 3D format, which continues to play more strongly among international audiences than it does stateside.
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Re: Future Tracking From Exhibitors

Postby undeadmonkey » June 3rd, 2018, 12:52 pm

Hopefully oceans and incredibles meet expectations. Will be nice for my full year slate
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » June 9th, 2018, 12:15 pm

Latest Predictions from BoxOffice.com:


6/15 The Incredibles 2 138/450
6/15 Tag 13/43
6/15 Superfly 8.5/24

6/22 Jurassic World: Fallen Kingdom 130/327.5

6/29 Uncle Drew 16.5/45
6/29 Sicario: Day of the Soldado 14/37
6/29 Sanju n/a

7/4 The First Purge 20/55
7/6 Ant-Man and the Wasp 84/225

7/13 Hotel Transylvania 3: Summer Vacation 45/155
7/13 Skyscraper 44/128

7/20 Mamma Mia: Here We Go Again! 33/105
7/20 The Equalizer 2 20/58
7/20 Unfriended: Dark Web n/a

7/27 Mission: Impossible - Fallout 65/200
7/27 Teen Titans Go! To the Movies 16/50

8/3 Disney's Christopher Robin 30/110
8/3 The Spy Who Dumped Me 12/63
8/3 Mile 22 13/38
8/3 The Darkest Minds 12/38
8/3 Searching n/a




The Incredibles 2

Opening Weekend Range: $130 – 155 million (up from $125 – 145 million)

Pixar’s long-awaited sequel continues to build momentum. The film’s Twitter footprint has started to close the gap between it and Finding Dory at comparable points in the pre-release window, while also now pacing to become Fandango‘s top pre-selling animated film in company history. Objectively speaking, we can’t rule out the possibility that pre-sales behavior is driven by nostalgic fans and potentially skewing tracking upward — particularly since this is a sequel about superheroes opening during the golden era of superhero cinema — but at this point it looks like Dory‘s all-time animated record opening of $135.1 million is more likely to fall than not.


Disney’s Christopher Robin

Opening Weekend Range: $25 – 35 million

Trailer reactions for this live action reimagining of the beloved property have been warmly enthusiastic, spurring expectations for this to be a solid family performer during the dog days of summer and into early fall. Appealing to multiple generations of Winnie the Pooh fans and boasting an encouraging ensemble cast led by Ewan McGregor, current tracking models are handily outpacing those of 2016’s Pete’s Dragon remake, hewing more closely to this year’s Peter Rabbit.


The Darkest Minds

Opening Weekend Range: $8 – 15 million

Unfortunately, the young adult novel adaptation craze has subsided in recent years. Although this one’s first trailer looks appealing to the target audience, a breakout in late summer may prove challenging based on current social media trends.


Mile 22

Opening Weekend Range: $8 – 15 million

Mark Wahlberg’s star power could benefit this original film, which distributor STX has eyes toward building a franchise off of. For now, though, current models lean very conservative with trends pacing behind Den of Thieves and Wahlberg’s own August 2013 opener, 2 Guns. As the fourth consecutive action film targeting adult males to open in as many weeks later this summer, a release date change from the studio could be reasonably expected in the near future.


The Spy Who Dumped Me

Opening Weekend Range: $15 – 25 million

Mila Kunis and Kate McKinnon fans will be the driving force behind this comedy aiming largely toward adult women. After a testosterone-filled July, this could be a sleeper hit contender to watch for, not unlike Bad Moms two years ago or last year’s The Hitman’s Bodyguard.
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » June 16th, 2018, 1:42 pm

Latest Predictions from BoxOffice.com:


6/22 Jurassic World: Fallen Kingdom 130/327.5

6/29 Uncle Drew 16.5/45
6/29 Sicario: Day of the Soldado 14/37
6/29 Sanju n/a

7/4 The First Purge 20/55
7/6 Ant-Man and the Wasp 77/205

7/13 Hotel Transylvania 3: Summer Vacation 45/155
7/13 Skyscraper 44/128

7/20 Mamma Mia: Here We Go Again! 33/105
7/20 The Equalizer 2 20/58
7/20 Unfriended: Dark Web n/a

7/27 Mission: Impossible - Fallout 65/200
7/27 Teen Titans Go! To the Movies 16/50

8/3 Disney's Christopher Robin 30/110
8/3 The Spy Who Dumped Me 12/63
8/3 Mile 22 13/38
8/3 The Darkest Minds 12/38
8/3 Searching n/a

8/10 The Meg 14/37
8/10 Dog Days n/a



Jurassic World: Fallen Kingdom

Opening Weekend Range: $125 – 145 million

Middling reviews from early screenings are a notable factor ahead of next week’s release, although the sequel’s social media footprint remains healthy as it outpaces Guardians of the Galaxy Vol. 2. With over $151 million in the overseas bank so far, the sequel still has a positive global outlook ahead of it despite competition from the World Cup beginning this weekend. Still, we’re slightly lowering our domestic opening range this weekend, previously marked at $130-150 million.


Ant-Man and the Wasp

Opening Weekend Range: $65 – 85 million

First appearing on traditional tracking metrics this week, Marvel’s upcoming sequel registered interest levels slightly further behind Thor: The Dark World and Doctor Strange than previously expected. The film also comes in somewhat behind Solo: A Star Wars Story, while social media trends currently trail the first Ant-Man itself. Given the two dominant blockbusters opening ahead of it, though, there’s still plenty of time for this modestly budgeted MCU film’s buzz to build momentum.


The Meg

Opening Weekend Range: $10 – 20 million

Buzz for this Jason Statham-led homage to classic B-rate flicks is strong among genre fans, although early social media buzz isn’t indicative of a breakout yet. This could over-perform as a fun escapist flick in late summer if positive reviews precede the release, but we’re conservative for now.
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » June 23rd, 2018, 12:27 pm

Latest Predictions from BoxOffice.com:


6/29 Uncle Drew 16.5/45
6/29 Sicario: Day of the Soldado 14/37

7/4 The First Purge 21/58
7/6 Ant-Man and the Wasp 77/205

7/13 Hotel Transylvania 3: Summer Vacation 45/155
7/13 Skyscraper 40/117

7/20 Mamma Mia: Here We Go Again! 33/105
7/20 The Equalizer 2 20/58
7/20 Unfriended: Dark Web 7.5/15

7/27 Mission: Impossible - Fallout 65/200
7/27 Teen Titans Go! To the Movies 16/50

8/3 Disney's Christopher Robin 30/110
8/3 The Spy Who Dumped Me 12/63
8/3 The Darkest Minds 12/38
8/3 Searching n/a

8/10 The Meg 14/37
8/10 Dog Days n/a

8/17 Mile 22 15/44
8/17 Crazy Rich Asians 13/42
8/17 Alpha 8.5/24



Alpha
Opening Weekend Range: $7 – 12 million

Multiple release date changes and a notable shift in the film’s tone with its most recent trailer are contributing to modest activity here.


Crazy Rich Asians
Opening Weekend Range: $10 – 15 million (3-day FSS)

Early tracking and social trends are conservative for now, but it’s nature as the first Hollywood film in a quarter century to star an all-Asian cast could generate stronger momentum heading into August. This may be a sleeper to watch for if the novel’s fans respond well to the adaptation.


Mile 22
Opening Weekend Range: $12 – 17 million

Mark Wahlberg should help drive his latest collaboration with director Peter Berg. Lingering competition for action fans from July’s releases and/or end-of-summer fatigue could still be factors to watch out for, but the two-week release delay aids prospects. Early tracking models compare to American Assassin and Den of Thieves.
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Re: Future Tracking From Exhibitors

Postby Buscemi2 » June 23rd, 2018, 12:39 pm

To be honest, I wasn't particularly impressed with Crazy Rich Asians' trailer. Sure, it's a groundbreaking film based on a popular book but it looks awfully generic and the plot's been done many times before. Take away the cultural themes and it's the kind of film that killed romantic comedies earlier in the decade.

And I really don't see Mile 22 outgrossing The Meg. Wahlberg only seems to be doing well in comedies nowadays (Deepwater Horizon disappointed, Patriots' Day bombed, and Transformers: The Last Knight nearly killed that franchise).
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » June 30th, 2018, 7:46 pm

Latest Predictions from BoxOffice.com:


7/4 The First Purge 22/60
7/6 Ant-Man and the Wasp 77/205

7/13 Hotel Transylvania 3: Summer Vacation 45/155
7/13 Skyscraper 36.5/110

7/20 Mamma Mia: Here We Go Again! 33/105
7/20 The Equalizer 2 23/67
7/20 Unfriended: Dark Web 7.5/15

7/27 Mission: Impossible - Fallout 65/200
7/27 Teen Titans Go! To the Movies 16/50

8/3 Disney's Christopher Robin 30/110
8/3 The Spy Who Dumped Me 12/63
8/3 The Darkest Minds 12/38
8/3 Searching n/a

8/10 The Meg 14/37
8/10 Dog Days n/a

8/17 Mile 22 15/44
8/17 Crazy Rich Asians 13/42
8/17 Alpha 8.5/24

8/24 Slender Man 19/51
8/24 The Happytime Murders 18/47
8/24 A.X.L. 3/7.5
8/24 Stuck n/a




Ant-Man and the Wasp
Opening Weekend Range: $70 – 90 million (up from $65-85M)

Social media and general tracking footprints continue to pace slightly behind Doctor Strange and Thor: The Dark World, but remain consistent in terms of the film’s overall positive outlook now that early critics’ reviews suggest another crowd-pleaser.

Skyscraper
Opening Weekend Range: $30 – 50 million (down from $40-60M)

A myriad of factors could still develop to help this reach the optimistic end of expectations, but the slew of male-targeted films in mid-to-late July skews models across the board. Dwayne Johnson’s latest effects-driven actioner is thus far trending more closely to Rampage than San Andreas. Given the lack of any built-in fan base (other than Johnson’s own audience), we’re not ruling a late pop in buzz closer to release.

Equalizer 2
Opening Weekend Range: $18 – 28 million (up from $15-25M)

Tracking has improved in recent weeks, but much like Skyscraper, a major holiday and a handful of films aiming for a similar audience next month could make tracking more volatile on this one. Denzel Washington’s reliable star power will be a key factor.

A.X.L.
Opening Weekend Range: $1.5 – 5 million

Early trends for this tween-driven film are comparable to past titles like Max Steel and Middle School.

The Happytime Murders
Opening Weekend Range: $14 – 24 million (first tracking)

Strong trailer reactions represent the bulk of optimism behind this R-rated Muppet comedy. Melissa McCarthy gives the film some star power to rely on, although her usual fan base isn’t likely to be in this film’s wheelhouse. Fans of Sausage Party and Team America: World Police will be the target here, and pre-release reviews will be important.

Slender Man
Opening Weekend Range: $15 – 25 million (first tracking)

The horror genre has a knack for consistent success in recent years, and early trends suggest this may be the next late summer sleeper for the genre. A PG-13 rating could go a long way toward increasing expectations. For now, a run similar to Lights Out or Don’t Breathe is on the table.
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Re: Future Tracking From Exhibitors

Postby Buscemi2 » June 30th, 2018, 8:39 pm

Slender Man has had no promotion whatsoever and Sony's been rumored to be dropping the film due to outside pressure (also, the film is supposedly not very mainstream). I think at this point, we'll see Netflix releasing this one.
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » July 6th, 2018, 7:33 pm

Latest Predictions from BoxOffice.com:

7/13 Hotel Transylvania 3: Summer Vacation 45/155
7/13 Skyscraper 33.5/101

7/20 Mamma Mia: Here We Go Again! 33/105
7/20 The Equalizer 2 25/73
7/20 Unfriended: Dark Web 7.5/15

7/27 Mission: Impossible - Fallout 65/200
7/27 Teen Titans Go! To the Movies 17.5/55

8/3 Disney's Christopher Robin 30/110
8/3 The Spy Who Dumped Me 12/63
8/3 The Darkest Minds 12/38
8/3 Searching n/a

8/10 The Meg 14/37
8/10 Dog Days n/a

8/17 Mile 22 15/44
8/17 Crazy Rich Asians 13/42
8/17 Alpha 8.5/24

8/24 Slender Man 19/51
8/24 The Happytime Murders 18/47
8/24 A.X.L. 3/7.5
8/24 Stuck n/a

8/31 Kin n/a
9/31 Ya Veremos n/a





Mission: Impossible – Fallout
Opening Weekend Range: $60 – 75 million

Not much has changed since our initial report as anticipation and buzz continue to grow ahead of Tom Cruise’s sixth outing as Ethan Hunt. The film appeared on traditional industry tracking for the first time this week with metrics lining up to Boxoffice’s expectations earlier this summer.


Skyscraper
Opening Weekend Range: $30 – 45 million (down from $30-50M)

Due to stalling social media growth in comparison to Dwayne Johnson’s recent films, we’re slightly lowering forecasts again ahead of next week’s debut. A solid run could still be in store, though.


The Equalizer 2
Opening Weekend Range: $22 – 32 million (up from $18-28M)

Conversely, Denzel Washington’s anticipated sequel continues to trend upward in recent models, tracking ahead of the recent Sicario: Day of the Soldado.


Teen Titans GO! to the Movies
Opening Weekend Range: $15 – 25 million

Despite opening two weeks after Hotel Transylvania 3 and one week before Christopher Robin, this could co-exist with those kid-friendly titles during the late summer market thanks to built-in awareness and popularity of the DC superheroes.
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » July 14th, 2018, 3:33 pm

Latest Predictions from BoxOffice.com:


7/20 Mamma Mia: Here We Go Again! 35/105
7/20 The Equalizer 2 27/77
7/20 Unfriended: Dark Web 7/14

7/27 Mission: Impossible - Fallout 63/200
7/27 Teen Titans Go! To the Movies 16/50

8/3 Disney's Christopher Robin 33/121
8/3 The Spy Who Dumped Me 17/63
8/3 The Darkest Minds 9/28
8/3 Searching n/a

8/10 The Meg 14/37
8/10 Dog Days n/a

8/17 Mile 22 15/44
8/17 Crazy Rich Asians 13/42
8/17 Alpha 8.5/24

8/24 Slender Man 19/51
8/24 The Happytime Murders 18/47
8/24 A.X.L. 3/7.5
8/24 Stuck n/a

8/31 Kin n/a
8/31 Ya Veremos n/a

9/7 The Nun 40/96
9/7 Peppermint 12/33.5



The Nun
Opening Weekend Range: $35 – 50 million

The Conjuring universe has proven incredibly successful over the last five years as the main films and two Annabelle spin-offs have an average domestic gross of nearly $107 million. This latest spin-off has generated encouraging buzz thus far as a fan favorite character from The Conjuring 2 becomes the focus. Social media growth to this point has outpaced Annabelle: Creation, and the recent surge by the horror genre at the box office makes us confident this one could easily prove to be another breakout.


Peppermint
Opening Weekend Range: $8 – 15 million

Jennifer Garner returns to her action roots in this revenge tale aiming to capture fans of films like Taken and The Foreigner. Early metrics are modest at this time, but there could be room for more upside as release approaches and marketing fully kicks in.
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » July 22nd, 2018, 11:11 am

Latest Predictions from BoxOffice.com:


7/27 Mission: Impossible - Fallout 65/200
7/27 Teen Titans Go! To the Movies 15.5/50

8/3 Disney's Christopher Robin 30/110
8/3 The Spy Who Dumped Me 16.5/60
8/3 The Darkest Minds 9/28

8/10 Slender Man 21/55
8/10 The Meg 14/37
8/10 Dog Days 4.5/13

8/17 Mile 22 15/44
8/17 Crazy Rich Asians 13/42
8/17 Alpha 8.5/24
8/17 Three Seconds n/a

8/24 The Happytime Murders 16/42
8/24 A.X.L. 3/7.5
8/24 Stuck n/a

8/31 Kin n/a
8/31 Searching n/a
8/31 Ya Veremos n/a

9/7 The Nun 40/96
9/7 Peppermint 12/33.5
9/7 City of Lies 7/16
9/7 God Bless the Broken Road n/a

9/14 The Predator 28/65
9/14 A Simple Favor 14/40
9/14 White Boy Rick 7.5/24
9/14 Unbroken: Path to Redemption 2/4.9




The Predator
Opening Weekend Range: $24 – 34 million

Fans of the franchise are eager to see what writer/director Shane Black (The Nice Guys, Iron Man 3, Lethal Weapon) can do with this latest revival of the series, the first since 2010’s Predators. What remains to be seen is how much mainstream interest can be generated over the next two months, particularly given the modest (relative to pre-release expectations) and front-loaded box office runs of Blade Runner 2049 and Alien: Covenant last year.


A Simple Favor
Opening Weekend Range: $11 – 19 million

Anna Kendrick and Blake Lively headline this adaptation under the directorial wing of Paul Feig (Bridesmaids, Spy). Interest and awareness beyond established readers of the source novel aren’t quite on the level of past fall releases like The Girl on the Train and may not pick up until closer to release, but this could be a solid counter-programmer to watch for given the lack of high profile, female-driven films on the calendar between now and then.


Unbroken: Path to Redemption
Opening Weekend Range: $2 – 4 million

Despite being a sequel to the successful 2014 film, there aren’t any high profile cast or crew connections carrying over to this sequel. Coming from distributor Pure Flix this time around, we’re expecting a run similar to their other titles for the time being.


White Boy Rick
Opening Weekend Range: $6 – 12 million

Early award season buzz is driving early optimism for Yann Demange’s crime drama based on a true story, with Matthew McConaughey’s presence being a notable asset leading up to release.
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Re: Future Tracking From Exhibitors

Postby Shrykespeare » July 28th, 2018, 10:23 am

Latest Predictions from BoxOffice.com:


8/3 Disney's Christopher Robin 31.5/115.5
8/3 The Spy Who Dumped Me 16/57
8/3 The Darkest Minds 9/28

8/10 Slender Man 21/55
8/10 The Meg 14.5/38
8/10 Dog Days 4.5/13

8/17 Mile 22 16/50
8/17 Crazy Rich Asians 13/42
8/17 Alpha 8/22.6
8/17 Three Seconds n/a

8/24 The Happytime Murders 15.5/40.5
8/24 A.X.L. 3/7.5
8/24 Stuck n/a

8/31 Kin n/a
8/31 Searching n/a
8/31 Ya Veremos n/a

9/7 The Nun 40/96
9/7 Peppermint 12/33.5
9/7 City of Lies 7/16
9/7 God Bless the Broken Road n/a

9/14 The Predator 28/65
9/14 A Simple Favor 14/40
9/14 White Boy Rick 7.5/24
9/14 Unbroken: Path to Redemption 2/4.9

9/21 The House with a Clock in its Walls 24/79
9/21 Life Itself n/a
9/21 Fahrenheit 11/9 n/a




The House With a Clock In Its Walls
Opening Weekend Range: $20 – 30 million

Jack Black and Cate Blanchett headline this adaptation from director Eli Roth, who makes the transition from R-rated genre films to a more family-friendly project. Early social media growth isn’t quite on par with that of September 2016’s Miss Peregrine’s Home for Peculiar Children, although that could partly be chalked up to that film having benefited from director Tim Burton’s loyal fan base.

Jack Black will be a particular advantage for House thanks to his strong appeal among families coming off the successful first Goosebumps film and, more recently, Jumanji: Welcome to the Jungle. Direct competition from Smallfoot one week later is notable when considering long-term prospects among younger audiences, but playability through Halloween season could be strong.
Happy 50th birthday Owen Wilson! (11/18/18)
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Re: Future Tracking From Exhibitors

Postby Buscemi2 » July 29th, 2018, 11:56 pm

I'm not sure where the Slender Man tracking is coming from (Bloody Disgusting is also claiming such). I have not seen anything for this film (or Dog Days, for that matter).

In fact, the August 10th release with the most marketing seems to be BlacKkKlansman and it's not even listed here.
It's like what Lenin said...I am the walrus.
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